Presented by the Association of Independent Music (AIM)
Go behind the scenes of one of the most creatively ambitious campaigns in recent years as the team behind Bon Iver’s SABLE, fABLE unpack how the project was brought to life. From shaping the narrative and visual world to building momentum across platforms, this session explores the strategy, collaboration and execution that powered the campaign which went on to win Best Creative Campaign at the Independent Music Awards presented by AIM.
Hear directly from the label as they break down key decisions, challenges, and standout moments, offering practical insights into how a cohesive, culturally resonant campaign is built in today’s landscape.
Speakers:
Rachel Bolland, Project Manager – Secretly Group
Matthew Fogg, Director, Promotions – Secretly Group
Charlene Browne-Marke, Digital Accounts Manager – Secretly Group
Gee Davy – CEO, Association Of Independent Music (Moderator)