TikTok and Ticketmaster: Reaching fans with TikTok

Presented by TikTok and Ticketmaster

Critical to the careers of artists is their success on the road, and thanks to a ground-breaking partnership between Ticketmaster and TikTok artists can now speak directly to their audience and sell more tickets while doing so. Michael Kummerle, TikTok’s Global Music Partnership Development Lead, and Ticketmaster’s Dan Armstrong will be joined by artists NOAHFINNCE and Lo Lauren to explore strategies on how to effectively utilise TikTok to promote music, boost ticket sales, and reach new audiences.

Michael Kummerle – TikTok
Dan Armstrong – Ticketmaster
Lo Lauren – Artist